The reasoning behind the branding and theme for the reunion this year all started with the fact it’s being held in a marquee. So why not carnivale!!
The branding had to be fun and casual anyway, to entice the Gen Y’ers into attending such a notoriously boring type of event.
Instead of the traditional phone call and pay over the phone RSVP, we also integrated a QR code for the techy gen to scan and take them to the trybookings rsvp and payment page.