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	<title>create milk &#124; marketing, branding</title>
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	<link>http://createmilk.com.au/cms</link>
	<description>ideas. solutions. results.</description>
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		<title>App&#8230; in 5..4..3&#8230;&#8230;</title>
		<link>http://createmilk.com.au/cms/archives/1001</link>
		<comments>http://createmilk.com.au/cms/archives/1001#comments</comments>
		<pubDate>Wed, 15 Feb 2012 05:41:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[It&#8217;s only days away!.. Our milk app is in the final stages of review and should be live soon. It&#8217;s a great tool for designers and business owners. Request quotes, book a meeting, check out design samples and portfolio, receive special offers and coupons, scan QR codes with the in-app scanner and check out the latest trends &#8230;]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s only days away!.. Our milk app is in the final stages of review and should be live soon.</p>
<p><a href="http://createmilk.com.au/cms/wp-content/uploads/2012/02/app.jpg"><img class="alignleft size-medium wp-image-1002" title="createmilk-app" src="http://createmilk.com.au/cms/wp-content/uploads/2012/02/app-212x300.jpg" alt="" width="212" height="300" /></a></p>
<p>It&#8217;s a great tool for designers and business owners. Request quotes, book a meeting, check out design samples and portfolio, receive special offers and coupons, scan QR codes with the in-app scanner and check out the latest trends and news right from inside the app.</p>
<p>And stay tuned for stage 2 release, &#8211; client log in and price list within the app! (Including wholesale for designers)</p>
<p>Amazing huh?<br />
Milk is offering 10% off their next project to new app users once it&#8217;s released&#8230; even better.</p>
<p>Also, if you like what you see &#8211; you can have one too.<br />
Milk offer &#8216;turn key&#8217; apps for an incredibly good price, which means &#8211; less cost to you, quicker turn around time to get it running, and a share in the market for your business quicker.<br />
Check out our website for information or email info@createmilk.com.au.</p>
<p>&nbsp;</p>
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		<title>Don&#8217;t Let Doubt Kill Your Big Idea</title>
		<link>http://createmilk.com.au/cms/archives/996</link>
		<comments>http://createmilk.com.au/cms/archives/996#comments</comments>
		<pubDate>Tue, 17 Jan 2012 22:26:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://createmilk.com.au/cms/?p=996</guid>
		<description><![CDATA[We always need a little encouraging &#8211; and I found this article this morning on my usual marketing updates that was too good not to share.     It happens to any innovator: As you develop a big idea, doubt inevitably sets in. &#8220;If you are doing something that hasn&#8217;t been done before, careful analysis &#8230;]]></description>
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<address style="text-align: -webkit-left;"><span style="font-size: medium;"><span class="Apple-style-span" style="border-collapse: collapse; font-size: 16px; line-height: 24px;">We always need a little encouraging &#8211; and I found this article this morning on my usual marketing updates that was too good not to share.</span></span></address>
<address style="text-align: -webkit-left;"> </address>
<address> </address>
<p><img src="http://www.marketingprofs.com/news/small-business/files/gsb_02_12.jpg" alt="" width="200" height="128" align="left" /></p>
<p>It happens to any innovator: As you develop a big idea, doubt inevitably sets in. &#8220;If you are doing something that hasn&#8217;t been done before, careful analysis will by definition highlight reasons to not proceed,&#8221; writes Scott Anthony at Harvard Business Review. &#8221;Market demand can&#8217;t be validated. Experts dismiss technological assumptions. Partnership discussions stall.&#8221; So how do you push through? He has this advice:</p>
<p><strong>Don&#8217;t stop believing.</strong> <span id="more-996"></span>While trusting your intuition is important, your faith needn&#8217;t be blind. Anthony uses a five-question checklist to decide if an idea is weak or fundamentally sound. For instance: &#8220;Is there a plausible hypothesis about an economically attractive, scalable business model?&#8221;</p>
<p><strong>Get out of the office. </strong>Advancement opportunities, especially in corporate settings, can hinge on an executive&#8217;s record of being &#8220;right.&#8221; This creates an inherently cautious environment and risk-averse feedback. So be sure to get counsel from trusted colleagues and experts who have no stake in an idea&#8217;s success or failure.</p>
<p><strong>Finally, find the answer in action—not analysis. </strong>In the end, no amount of analysis will tell you if your big idea is as big as you think it is. &#8220;[I]f you are truly trying to disrupt, if you are trying to break from the norm and create exciting breakthrough growth business, there has to be faith involved,&#8221; he says.</p>
<p><strong>The Po!nt:</strong> Don&#8217;t let fear of failure kill the big ideas that can take your company to the next level—keep the faith, pragmatically.</p>
<p>Source: <a href="http://blogs.hbr.org/anthony/2011/11/a_few_ideas_for_beleaguered_in.html" target="_blank">Harvard Business Review</a><a>.<br />
</a>Article thanks to marketingprofs.com</p>
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		<title>10 marketing tips for small business</title>
		<link>http://createmilk.com.au/cms/archives/984</link>
		<comments>http://createmilk.com.au/cms/archives/984#comments</comments>
		<pubDate>Thu, 27 Oct 2011 03:02:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Ideas we love]]></category>

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		<description><![CDATA[Ten Powerful Marketing Tips for the Small Business Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of &#8230;]]></description>
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<h1>Ten Powerful Marketing Tips for the Small Business</h1>
<ol>
<li><strong>Print your best small ad on a postcard and mail it to prospects in your targeted market.</strong><br />
People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.</li>
<li><strong>No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.</strong><br />
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don&#8217;t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.<span id="more-984"></span></li>
<li><strong>Use buddy marketing to promote your business.</strong><br />
For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.</li>
<li><strong>Answer Your Phone Differently.</strong><br />
Try announcing a special offer when you answer the phone. For example you could say, &#8220;Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer.&#8221; The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you&#8217;re tied up in a queue, but who do you know that has a live message? I certainly haven&#8217;t heard of anyone. Make sure your offer is aggressive and increase your caller&#8217;s urgency by including a not-so-distant expiration date.</li>
<li><strong>Stick It!</strong><br />
Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.</li>
<li><strong>Send A Second Offer To Your Customers Immediately After They&#8217;ve Purchased<br />
</strong>Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with &#8220;this note&#8221; they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.</li>
<li><strong>Newsletters</strong><br />
Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.</li>
<li><strong>Seminars/ open house</strong><br />
Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you&#8217;ll be rewarded with a nice turnout and media coverage. If it&#8217;s a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.</li>
<li><strong>Bartering</strong><br />
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company&#8217;s product or service. This is especially helpful when two companies on limited budgets can exchange their services.</li>
<li><strong>Mail Outs</strong><br />
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn&#8217;t cost any additional postage and you&#8217;ll be surprised at who could use what you&#8217;re offering.</li>
</ol>
</div>
<p>http://marketing.about.com/od/marketingtipsandadvice/a/10smbizmktgtips.htm</p>
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		<title>Business Cards &#8211; a valuable promotional tool.</title>
		<link>http://createmilk.com.au/cms/archives/943</link>
		<comments>http://createmilk.com.au/cms/archives/943#comments</comments>
		<pubDate>Thu, 15 Sep 2011 12:52:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[&#160; Business cards are a valuable promotion tool. No business person could live without the convenience of having a business card to hand to prospective clients or customers. Handing out a business card is so much easier than writing out all your contact information for a person you&#8217;ve just met. But most business cards only &#8230;]]></description>
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<p>&nbsp;</p>
<p><a href="http://createmilk.com.au/cms/wp-content/uploads/2011/09/981065_716886731.jpg"><img class="alignleft size-medium wp-image-945" title="981065_71688673" src="http://createmilk.com.au/cms/wp-content/uploads/2011/09/981065_716886731-300x283.jpg" alt="" width="300" height="283" /></a></p>
<p>Business cards are a valuable promotion tool. No business person could live without the convenience of having a business card to<span id="more-943"></span> hand to prospective clients or customers. Handing out a business card is so much easier than writing out all your contact information for a person you&#8217;ve just met.</p>
<p>But most business cards only do half the marketing job. Think about what you do with the business cards people give you. Often times business cards just sit there, out of view, and probably out of mind. What a waste!</p>
<p>Why not turn your business card into a marketing vehicle by making your business card visible and stand out? Instead of the traditional business card, get your contact information printed on something that people might leave in plain sight &#8211; like a promotional product relevant to your business ; something that will remind them of you and your services or products whenever they look at it.</p>
<p>What about using something like fridge magnets instead of the standard business card? What do people do with fridge magnets? Put them on their refrigerator in their kitchen &#8211; a place the family frequents, where they&#8217;ll see your contact information (and marketing message) countless times a day!</p>
<p>Message pads, coasters, mouse pads &#8211; your choice of business card marketing vehicle is limited only by your imagination.</p>
<p>Remember, most business cards just sit in a drawer, doing nothing until or unless someone bothers to dig them out &#8211; the only way they remember your card is if it&#8217;s memorable and impressive. And if there&#8217;s nothing to remind them of you, and no talking point, why would they bother to dig out your business card? Making it easy for people to remember (and call) you by using a more unique &#8216;handout&#8217; item as a business card is a smart investment.</p>
</div>
</div>
</div>
<h6>From <a href="http://sbinfocanada.about.com/cs/marketing/qt/bizcardmarket.htm">http://sbinfocanada.about.com/cs/marketing/qt/bizcardmarket.htm</a></h6>
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		<title>Welcome to our blog!</title>
		<link>http://createmilk.com.au/cms/archives/926</link>
		<comments>http://createmilk.com.au/cms/archives/926#comments</comments>
		<pubDate>Thu, 15 Sep 2011 12:00:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Welcome to the milk news section. Check back here regulary for updates, news on industry changes, introductions to new products and more! We&#8217;ll provide ideas, inspiration, articles on trends and articles on inspirational projects. Milk is commited to providing our clients the resources they need to grow and increase profits. If there&#8217;s something we find or &#8230;]]></description>
			<content:encoded><![CDATA[<p>Welcome to the milk news section.</p>
<p>Check back here regulary for updates, news on industry changes, introductions to new products and more!</p>
<p>We&#8217;ll provide ideas, inspiration, articles on trends and articles on inspirational projects.</p>
<p>Milk is commited to providing our clients the resources they need to grow and increase profits. If there&#8217;s something we find or know that might help &#8211; you&#8217;ll find it here.</p>
<p>You&#8217;ll also find special deals and offers on this blog &#8211; check out our categories to browse by topic or interest group.</p>
<p>And don&#8217;t forget you can view the feel and get instant updates via our app!</p>
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