Don’t Let Doubt Kill Your Big Idea

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We always need a little encouraging – and I found this article this morning on my usual marketing updates that was too good not to share.
 
 

It happens to any innovator: As you develop a big idea, doubt inevitably sets in. “If you are doing something that hasn’t been done before, careful analysis will by definition highlight reasons to not proceed,” writes Scott Anthony at Harvard Business Review. ”Market demand can’t be validated. Experts dismiss technological assumptions. Partnership discussions stall.” So how do you push through? He has this advice:

Don’t stop believing.  Read More

10 marketing tips for small business

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Ten Powerful Marketing Tips for the Small Business

  1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
    People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
  2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
    Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly. Read More

Business Cards – a valuable promotional tool.

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Business cards are a valuable promotion tool. No business person could live without the convenience of having a business card to Read More

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